{"id":4201,"date":"2019-06-06T07:00:13","date_gmt":"2019-06-06T05:00:13","guid":{"rendered":"https:\/\/managementberatung-coaching.de\/?p=4201"},"modified":"2026-05-31T19:55:17","modified_gmt":"2026-05-31T17:55:17","slug":"self-marketing-women-coaching","status":"publish","type":"post","link":"https:\/\/managementberatung-coaching.de\/en\/selbstmarketing-frauen-coaching\/","title":{"rendered":"Women, be worth it! The role of self-marketing and how coaching can support it"},"content":{"rendered":"<p class=\"gb-headline gb-headline-131e8551 gb-headline-text\">The answer she gives is as obvious as it is sobering: Because there is still the glass ceiling of science. This glass ceiling is reflected in concrete figures: While the gender ratio is still almost balanced at the start of studies, only 45 per cent of doctoral students are women. From habilitation onwards, the figure is only around a quarter.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-4820322a\"><span class=\"gb-icon\"><svg xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" preserveaspectratio=\"xMidYMid meet\" height=\"1em\" width=\"1em\" style=\"vertical-align: -0.125em;\" aria-hidden=\"true\"><g fill=\"currentColor\"><path d=\"M13.29 9.29l-4 4a1 1 0 0 0 0 1.42a1 1 0 0 0 1.42 0l4-4a1 1 0 0 0-1.42-1.42z\"><\/path><path d=\"M12.28 17.4L11 18.67a4.2 4.2 0 0 1-5.58.4a4 4 0 0 1-.27-5.93l1.42-1.43a1 1 0 0 0 0-1.42a1 1 0 0 0-1.42 0l-1.27 1.28a6.15 6.15 0 0 0-.67 8.07a6.06 6.06 0 0 0 9.07.6l1.42-1.42a1 1 0 0 0-1.42-1.42zm7.38-14.18a6.18 6.18 0 0 0-8.13.68L10.45 5a1.09 1.09 0 0 0-.17 1.61a1 1 0 0 0 1.42 0L13 5.3a4.17 4.17 0 0 1 5.57-.4a4 4 0 0 1 .27 5.95l-1.42 1.43a1 1 0 0 0 0 1.42a1 1 0 0 0 1.42 0l1.42-1.42a6.06 6.06 0 0 0-.6-9.06z\"><\/path><\/g><\/svg><\/span><span class=\"gb-headline-text\"><a href=\"https:\/\/www.linkedin.com\/pulse\/were-women-science-scientists-helen-mets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Article: \u201eWe\u2019re not women in science \u2013 we\u2019re scientists\u201c<\/a><\/span><\/p>\n\n\n\n<h2 id=\"glaserne-decke-fur-frauen\" class=\"wp-block-heading klein\">Glass ceiling for women<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The glass ceiling in industry is not quite as thick as in science. There are now also some women who have successfully broken through it. Nevertheless, it is still there in many industries.Why is that so? And why is this the case in Germany in particular? In my view, there are four main reasons:<\/p>\n\n\n\n<h3 id=\"eltern-und-teilzeitbedingter-einkommensverlust-fungiert-oft-als-karrierebremse\" class=\"gb-headline gb-headline-73632ab3 gb-headline-text\">Loss of income due to parenthood and part-time work often acts as a career brake<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the meantime, a lot has happened in the area of raising and caring for children: fathers also take parental leave, fathers also take care of their children. Working hours are becoming more flexible, mobile working allows us to do many things from home and not just from the office. But the fact is that it is still the women who have the children. It is women who usually stay at home before and after the birth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this is not without consequences. In the April issue of brandeins, it is written in black and white: in Germany, a woman loses 63% of her income in the long term after the birth of her first child. 63%! In Denmark it is only 21%. The income gap, which often begins after returning from parental leave compared to male colleagues and widens over the years due to part-time work and poorer negotiating skills, often leads to women putting their own careers on hold in favour of those of their higher-earning partners.<\/p>\n\n\n\n<h3 id=\"in-deutschland-fehlt-es-noch-an-gesellschaftlichem-verstandnis-und-handeln-fur-wirkliche-gleichberechtigung\" class=\"gb-headline gb-headline-f87e1de5 gb-headline-text\">In Germany, there is still a lack of social understanding and action for real equality<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Germany, especially West Germany, is still feeling the consequences of the limited self-determination of women. Until 1977 (!), the civil code of the FRG defined that the husband had to allow his wife to work. That was just 40 years ago. This understanding of roles is still anchored in society and it is also damn difficult to break out of it without having a guilty conscience and not being constantly at the breaking point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coherent concepts for all-day schools are still a rarity in many parts of Germany. There is no meeting-free time between 3.30 p.m. and 8.30 p.m., as is the case in Scandinavian countries. Part-time careers are a little accepted and therefore widespread model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, it is still difficult in Germany to reconcile work and family life.&nbsp;<\/p>\n\n\n\n<h3 id=\"frauen-geht-es-mehr-um-die-sache-und-nicht-so-sehr-um-sich\" class=\"gb-headline gb-headline-7e57495f gb-headline-text\">Women are more about the cause and not so much about themselves<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Modesty is still considered an adornment by women. From an evolutionary-biological point of view, women often feel more comfortable in the second row. Women tend to adapt and try to balance rather than demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many women take the approach of excessive work commitment. They would rather invest another two hours in the matter than talk about themselves, their talents and successes.<\/p>\n\n\n\n<h3 id=\"konkurrenz-statt-kooperationnbsp\" class=\"gb-headline gb-headline-27e2b4f8 gb-headline-text\">Competition instead of cooperation <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While men are good at the \"best body business\", women very often compete with each other instead of supporting each other professionally. This has fatal consequences for women's careers. We have to work harder, prove ourselves more and.... don't get the job after all. Why? Because good relationships play a very big role in career development. Men recommend each other, men encourage each other - as long as the other person is not too dangerous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Women are very good at networking. Unfortunately, they only use it in private or only with people they like. But these are not always the people who can support the development goals accordingly.<\/p>\n\n\n\n<h2 id=\"coaching-als-katalysator-fur-die-eigene-karriere\" class=\"wp-block-heading klein\">Coaching as a catalyst for your own career<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How can a Coaching support them in breaking through the glass ceiling? Success makes you sexy! This applies equally to men and women. But while men admit success to themselves, many women still doubt whether they deserve it. Therein lies an essential key. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We work in the Coaching above all on this attitude. It is about your self-worth, your self-confidence, your competences. What am I worth? What can I do? What am I really good at?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, we work on your concrete goals, wishes and questions that you bring to the coaching. Such questions can be:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Where do I want to go professionally and privately?<\/li>\n\n\n\n<li>In which environment can I best contribute my strengths and talents?<\/li>\n\n\n\n<li>When is a good time to have a child?<\/li>\n\n\n\n<li>How do I prepare this exit? How do I get back in afterwards?<\/li>\n\n\n\n<li>What opportunities are there to prepare for the next career step despite parental leave?<\/li>\n\n\n\n<li>How do I market myself better and still be authentic?<\/li>\n\n\n\n<li>How can I network in a targeted way without having to invest too much time?<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-af5abfc3\">\n\n<a class=\"gb-button gb-button-7d9bcf1f gb-button-text button-standard\" href=\"https:\/\/sabinewalter.group\/shop\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Coaching<\/a>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The glass ceiling in industry and science in Germany is always there. Read this article to find out why this is so and how women can change it.<\/p>","protected":false},"author":2,"featured_media":18705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Selbstmarketing f\u00fcr Frauen","_seopress_titles_desc":"Die gl\u00e4serne Decke in Industrie und Wissenschaft in Deutschland ist immer da. 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