Compact Knowledge - Communication

Our videos in the series "Compact Knowledge - Communication" help you to communicate more convincingly. In the 5 videos you learn the The basics of persuasive communication and a Dialogue structure which helps you to get to the point in both written and oral communication. In our 4th video, we turn our attention to the Objection handling and Video 5 is about Saying no, something that many find difficult. We wish you a wonderful learning experience!

Finally, a note: Videos 1-3 build on each other. Therefore, it is recommended to listen to them one after the other.

Language of the videos: German.

#1 The Basics of Persuasion

In this video we introduce you to the The Basics of Persuasion using The Rhetorical Triangle, a model based on the ideas of ancient rhetoric.

#2 Communicate purposefully

Building on the Rhetorical Triangle, in this video you will get to know a Dialogue structure, which helps you to prepare any oral or written communication in such a way that you convince your conversation partners. Like all the dialogue structures we present to you in these videos, this one is suitable for everyday use. The concrete examples of formulations make it easier for you to apply them in your everyday life.

#3 Communicate in a benefit-oriented way

The focus of this video is the benefit-oriented communication. We show you how to identify the most important benefit for your conversation partner. Because if you respond to this in the conversation, you will most quickly get your counterpart to make a decision in your favour. 

#4 Dealing with objections confidently

Objections are a gift. They reveal a lot about our interlocutor and can certainly help us to speed up the decision-making process and steer it in our favour. Prerequisite: We know how to deal with objections confidently. Therefore, in this video we introduce you to five different strategies that help you deal with objections in a playful way.

#5 Saying no convincingly

Saying no is difficult for many of us. In this video, you learn how to say no in a friendly and clear manner using two dialogue structures.